Bringing consumer data to life
2024
Description
The Verisapp Visualizer transforms raw eye-tracking and behavioral data into actionable insights. Heatmaps are directly projected onto the surfaces of individual products, offering precise analysis of consumer engagement. Gazemaps provide a dynamic visualization of the user’s attention flow, helping businesses refine product placement and marketing strategies.
Key Features:
- 3D heatmaps placed directly on product surfaces.
- Detailed gazemaps showing user attention patterns.
- Filters for comparative analysis of multiple sessions.
Complexities Addressed:
- Accurate mapping of eye-tracking data to 3D product geometry.
- Efficient handling of large datasets with AWS Lambda processing.
- Advanced visualization tools for intuitive data exploration.
Job position
- CTO
- Lead Developer
Technologies Used
- Unity WebGL for visualization
- AWS Lambda for data processing
- Eye-tracking integration with advanced algorithms
