Dynamic ad integration for virtual worlds
2018 – now

Description
Reality Ads SDK is a powerful system that integrates seamlessly with Unity-based applications, enabling developers and advertisers to create and manage immersive ad experiences. Supporting both 3D environments and UI canvas, the SDK allows ad placement in multiple aspect ratios, such as Standard (6:5), Wide (8:1), and Square (1:1). Ads are tracked with precision, considering visibility metrics like pixel coverage, screen percentage, and viewing angles, while automatically accounting for occlusion by 3D objects.
The plugin’s assemblies are obfuscated to ensure security and future scalability, while its modular architecture supports exponential growth. Developers can integrate the SDK easily, embedding ads through prefabs or runtime scripts, while publishers manage campaigns via a web platform to purchase ad spaces, upload photo or video ads, and monitor real-time metrics.
Key Highlights:
- Advanced Tracking: Ads are validated as «viewed» only when meeting criteria like 50% pixel visibility, 1.5% screen coverage, and a viewing angle within 55° for over one second.
- Cross-Platform Compatibility: Works across VR, mobile, desktop, and web environments.
- Developer Tools: Obfuscated assemblies ensure security while supporting easy updates.
- Ad Marketplace: Publishers can browse available placements, buy time slots, and manage campaigns through an intuitive web platform.
- Precision Metrics: Tracks impression duration, average visibility, and more, empowering advertisers with actionable insights.
Reality Ads SDK combines robust technology with scalability to redefine virtual advertising, making it ideal for developers and advertisers seeking to enhance engagement in digital spaces.
Job position
- CTO
- Lead Unity Developer
Technologies Used
- Unity tools to create plugins ad-hoc
- Compute Shaders for real-time visibility and occlusion tracking
- AWS Backend for data synchronization and scalability
- Obfuscation Tools to ensure plugin security and code integrity
- Web Technologies that support the ad marketplace with campaign management features