Reality Ads SDK: Immersive Advertising Redefined

Dynamic ad integration for virtual worlds

2018 – now

Description

Reality Ads SDK is a powerful system that integrates seamlessly with Unity-based applications, enabling developers and advertisers to create and manage immersive ad experiences. Supporting both 3D environments and UI canvas, the SDK allows ad placement in multiple aspect ratios, such as Standard (6:5), Wide (8:1), and Square (1:1). Ads are tracked with precision, considering visibility metrics like pixel coverage, screen percentage, and viewing angles, while automatically accounting for occlusion by 3D objects.

The plugin’s assemblies are obfuscated to ensure security and future scalability, while its modular architecture supports exponential growth. Developers can integrate the SDK easily, embedding ads through prefabs or runtime scripts, while publishers manage campaigns via a web platform to purchase ad spaces, upload photo or video ads, and monitor real-time metrics.

Key Highlights:

  • Advanced Tracking: Ads are validated as «viewed» only when meeting criteria like 50% pixel visibility, 1.5% screen coverage, and a viewing angle within 55° for over one second.
  • Cross-Platform Compatibility: Works across VR, mobile, desktop, and web environments.
  • Developer Tools: Obfuscated assemblies ensure security while supporting easy updates.
  • Ad Marketplace: Publishers can browse available placements, buy time slots, and manage campaigns through an intuitive web platform.
  • Precision Metrics: Tracks impression duration, average visibility, and more, empowering advertisers with actionable insights.

Reality Ads SDK combines robust technology with scalability to redefine virtual advertising, making it ideal for developers and advertisers seeking to enhance engagement in digital spaces.

Job position

  • CTO
  • Lead Unity Developer

Technologies Used

  • Unity tools to create plugins ad-hoc
  • Compute Shaders for real-time visibility and occlusion tracking
  • AWS Backend for data synchronization and scalability
  • Obfuscation Tools to ensure plugin security and code integrity
  • Web Technologies that support the ad marketplace with campaign management features

Other Projects

Reality Ads SDK

Reality Ads SDK

Verisapp Visualizer

Verisapp Visualizer

Verisapp Experiences

Verisapp Experiences

Verisapp Uploader

Verisapp Uploader

Verisapp Configurator

Verisapp Configurator

Verisapp

Verisapp

Loco Bingo

Loco Bingo

ArmRest

ArmRest

Oculus Rift / HTC Vice Technical Comparison

Oculus Rift / HTC Vice Technical Comparison

Hands App

Hands App

Sistine chapel

Sistine chapel

Shapes island

Shapes island

Gent

Gent

Recover

Recover

Valora – Upper Limb

Valora – Upper Limb

Valora – Posture

Valora – Posture

Valora – Hand

Valora – Hand

Project blinks

Project blinks

Pama

Pama

Tactility

Tactility

React

React

Genja

Genja

Fears VR Multiplayer

Fears VR Multiplayer