Interactive scenarios for consumer behavior analysis
2023 – 2024
Description
Verisapp Experience is the heart of the platform, enabling users to interact with scenarios tailored to specific studies. These scenarios are dynamically loaded from AWS, ensuring minimal resource usage and scalability. Scenarios adapt automatically based on the type of study (A/B testing, free shopping, etc.) and include support for VR and web, offering immersive and accessible experiences.
Key Features:
- Dynamic scenario assembly based on study requirements.
- Automatic resource loading from AWS under demand.
- Eye-tracking integration for real-time behavioral insights.
Complexities Addressed:
- Dynamic scenario structuring for multiple study types.
- Integration of VR-specific features like gaze tracking and object interaction.
- Seamless switching between VR and web for greater accessibility.
- Project configuration adapted to detect the type of input used (web, vr, or keyboard) dynamically.
Job position
- CTO
- Lead Developer
Technologies Used
- Unity with OpenXR for VR compatibility.
- Unity with WebGL
- WebGL for cross-platform delivery.
- AWS S3 for scalable asset management.
